About Us

Welcome to SNU Visualization and Business Analytics Lab!
Hello and Welcome,
I am Professor Hyunwoo Park, leading the Visualization and Business Analytics Lab in the Graduate School of Data Science at Seoul National University.
Our laboratory conducts research across a broad range of fields, including interactive data visualization, empirical analysis grounded in business administration, and AI applications based on graph neural networks (GNN).
Our team comprises researchers with specialized expertise in each of these areas, working collaboratively to advance both academic and practical knowledge. We are committed to producing research that balances scholarly rigor with real-world relevance and consistently publish our findings in leading domestic and international journals and conferences. In addition, we actively engage in joint projects with various companies and research institutions to ensure that our work contributes meaningfully to industry and society.
We are always open to new people, ideas, and opportunities for collaboration. In particular, we welcome students who are interested in our research topics, those who are eager to learn and grow independently, and organizations seeking to partner with us in solving real-world challenges.
We invite you to join us in uncovering meaningful insights from complex and large-scale data, and in generating social and industrial value through our research. Please feel free to contact us with any inquiries about our lab or potential collaborations. Thank you.
